Winning packaging: Yoga The Art of 100%

Innovative design, a trendy and elegant look, a clean label that enhances the naturalness of the product: these are the distinguishing features for which the bottle of YOGA The Art of 100%, line of veggie juices (100% fruit) for the Horeca channel of Conserve Italia, was awarded the 15th Press, Outdoor & Promotion KeyAward in the Packaging Category.

The award, assigned by the Media Key editorial group, underlines the effectiveness of the communication campaign, developed by the HUB09 agency in Turin, which took care of the brand identity, the materials and the packaging design of the 12 references that make up the line,  launched at the beginning of 2018 (6 fruit flavors and 4 fruit and vegetable mixes). The year of  creation of the YOGA brand (1946) is written in relief on the neck of the transparent glass bottle. The label with clean lines and craft style enhances the image and the nature of the product, with no added sugar, coloring and preservatives, vegan and gluten-free.