Le Linfe: waters of wellbeing with design

With zero sugar and zero calories, they combine the lightness of Vitasnella mineral water with the purifying properties of aloe vera, the purgative properties of birch sap and the hydrating benefits of coconut.

These are the properties of the line “Le Linfe”, a new brand extension of Acqua Vitasnella (Ferrarelle Group).
Heavily oriented toward a female target, these functional mineral waters needed a product identity capable of conveying their key values (lightness and specific benefits), using a language in line with that of the parent brand as well as with the target demographic.
The task of curating the morphological and graphic design of Le Linfe was given to PET Engineering, in part thanks to the great success of that firm’s packaging for Fonte Essenziale and Acqua Vitasnella, previously developed for Ferrarelle.

Clear and fresh... information. The iconic bottle of Acqua Vitasnella provided the inspiration for the decoration of Le Linfe, albeit represented through graphic symbols.
The decoration runs sinuously from the new bottle’s shoulder along the body of the container, symbolizing the water entering the organism as the excess fluids and toxins are flushed out. This decorative element also guarantees a visual and sensory continuity with the Acqua Vitasnella products, while emphasizing Le Linfe as a product of its own with specific characteristics, achieved by the different but equally harmonious shape of the new container. A full sleeve, printed with a simple and straightforward iconographic style, evidences the benefits of each variant, highlighting the main ingredient and corresponding health properties.