Molecola 90-60-90

The first 100% certified Italian cola now also has its glass cladding: thanks to Verallia whose task, in the Molecola project, went beyond the provision of the glass version of the bottle for the Ho.Re.Ca channel, adapting their production processes to a creative idea developed for another material (PET).

The real mission entrusted to Verallia was to translate and apply to glass a design which gives life to a totally new Italian style icon, perfectly in line with the beverage created by entrepreneur Francesco Bianco who, for the cola  inspired by an ancient Piedmontese recipe from the late 1800s, only wanted national ingredients mixed with the coded knowledge of Italian tradition. 

The elegance of the bottle is enhanced by its sinuous shape and by the  proportions of the same, modelled according to the mythical post-war feminine beauty standards (hence the name, Molecule 90-60-90), but also from the precious weft on the glass, which stresses the tailor made nature of the product, with the bottle that features as an elegant piece of bespoke tailoring.