Great name for great goals
Nilfisk-CFM, well-known manufacturer of industrial vacuum cleaners based in Zocca (MO), formerly part of the Danish multinational Nilfisk-Advance, from January 1, 2015 will take the name “Nilfisk”.
The industrial vacuum cleaner division will be called “Industrial vacuum solutions”.
Morten Mathiesen, General Manager of Nilfisk-CFM, thus motivates the decision: «We believe that Nilfisk-CFM has all the potential to become the global leader in industrial vacuum cleaners; adopting the most famous brand and spread globally is the first step towards that goal».
«With this transaction - Leonardo Bianco, marketing manager of Nilfisk-CFM in turn states - customers will haves access to a portfolio of cleaning machines of unparalleled breadth and variety of choice under only one brand. In turn, the employees of Nilfisk will enjoy the prestige and potential for professional growth that comes from being part of a concern of worldwide standing and reputation».
The change of name, the company specifies, will have no impact on employment and production will continue to be carried out at the Zocca site.