The crystalline pureness of PET

The P.E.T. Engineering design team was chosen by Devin, the best selling and best known mineral water brand in Bulgaria, to develop the new bottle for the launch of its Devin - Crystal Line a water intended for the HO.RE.CA sector.

The project challenge consisted in designing packaging with a premium appearance which is not in glass but rather in PET, giving premium value to a low cost material by means of a sophisticated design and a glass effect finish capable of combining the unbreakability, lightweight and low cost advantages of PET with concepts of elegance and refined simplicity.

The P.E.T. Engineering designers thus used the regular forms of crystal glass as their starting point as the geometric perfection of its elements and their repetition in three dimensional space creates an elaborate decoration which begins at he base and continues up wards along its conical and essential shape. The bottle’s three dimensional decoration and the use of Novapet’s Glasstar, reproducing the vibrant transparency of glass, produces an interesting refraction effect and the bottle shines like a crystal.
Its blue and silver label with a cap in the same colour highlights the preciousness of this sip of crystal clear water strongly.