Sustainable supply chain as a competitive factor

Or rather how to revamp the production model listening to the demands of the market and dialoguing with the NGOs.

In the case of Asia Pulp & Paper, last 10th June at Milan, the  conference “the market and the sustainable supply chain” organized by the Milan Chamber of Commercenwas held in cooperation with APP.
An overview was given as to what is happening in Italy and the case of Asia Pulp & Paper (APP) was presented, that, under the growing pressure of the NGOs and the market,  has changed is processes with the objective of establishing new benchmark models for the sector. The encounter featured talks given by Francesco Bertolini (Università Commerciale Luigi Bocconi), Loic Jacqueson (Transitions), Danilo Benvenuti (APP) and a round table discussion with Susanna Galli (Novamont), Vittorio Ramazza (Coop Italia) and  Armando Mariano (Seda Group).