Have a good trip!

Stora Enso announces the winner of the design competition Recreate Packaging 2014:  the beauty products “ Have a good trip” the work of German designer Arthur Schmidt, who won the first prize of 8,000 euros.

Chosen from among 118 proposals entered, the jury chose the project because it was considered the most suitable for use “on the go”: simplicity, ease of use, protection against moisture, overall dimensions are the key features of these  shampoo, shower gel and body lotion packs. A protective case also offers a generous print area to the benefit of brand enhancement and communication.
Organized for the second time by Stora Enso and the International Design Business Management Program (IDBM) of Aalto University, the competition Recreate Packaging intends to challenge the conventional criteria of the use of the materials in the package, enouraging designers to fully exploit their potential in an original manner.