Pixartprinting enhances marketing
Andrea Pizzola is the new sales & marketing director of Pixartprinting, the company based in Quarto D’altino (VE) specialized in web-to-print services.
With a degree in philosophy and a master’s from the MIP-Business School at the Politecnico in Milan, Pizzola began his professional career in the world of printing and was trained at Yoox (Internet retail in fashion and design sectors).
The Venetian concern is indeed continuing down the path of growth that enabled it to increase its turnover, from 32 million euro in 2011 to approximately 56 million in 2013, with approximately 125 thousand active customers throughout Europe, and to hire 100 new employees in 2013 alone (now totalling 320).
The concern’s disposition for internationalization has recently taken the form of the opening of new online shops in Romanian, Dutch, Swedish and Russian, with native speaker personnel for customer care and intensive analysis and segmentation work identifying its customer base in the various countries.