The cardboard industry looks to the Far East

According to the study “Paper-based packaging trends to 2019” developed by Asia Pulp & Paper (APP), the Asian market will be crucial for the growth of the cardboard segment.

The APP study reports that the demand for folding cartons coming from the Asia-Pacific region will increase from 56% in 2013 to over 63% in 2018, a trend accentuated by the general increase in cardboard consumption (from 47 million tonnes in in 2013 to 63 million t in 2018).  It is also expected that the Asian market will grow much more than the global average in several areas: Asia will outperform the rest of the world with 41% in the confectionery sector, 29% in canned food and 35% in soft drinks, developing at the expense of the more mature markets.

Asia and Australia will drive the growth in cardboard packaging for liquids sector, with an increase of 60% in demand. The key trends for these developments are: diversification in consumption patterns, shift from informal to formal markets markets (ie from unpacked to packed goods), single-portion packaging.mercati formali (ovvero da merce non confezionata a confezionata), packaging monoporzione.