New eco-refill format with low environmental impact (developed by Arcade Beauty) for Elvive Color Vive shampoo by L’Oréal.
It is a 3D single-material pouch with a closure spout, 100% PP or PE, which can then be sent to the respective recovery streams, where collection, sorting and recycling infrastructures are implemented.
The refill saves up to 75% of material, compared to two rigid 250 ml shampoo bottles. It is available in a variety of sizes, from 30 ml up to 1 liter; larger capacity pouches feature a reinforcement to maintain the “stand-up” position.
The project is part of the L’Oréal Group’s global Corporate Social Responsibility policy, whose goal is to offer 100% “ready-to-recycle” products by 2025.