Automation, digital, AI, skills at SPS Italia
13th edition of the fair organized by Messe Frankfurt Italia in Parma: 6 exhibition halls and 800 exhibitors for a journey into the smart and sustainable manufacturing industry

The automation and digital exhibition for smart and sustainable industry is a key event in Italy, a place to discover enabling technologies for the factory and exchange ideas on the green and digital transformation of manufacturing.
Thematic pavilions with a high innovation content
In Halls 3, 5 and 6, products and solutions from leading suppliers of components and systems for industrial automation, robotics, mechatronics, digital&software, smart manufacturing technologies and Industry 5.0.
Halls 4, 7, and 8, on the other hand, are home to the Digital District, a dynamic exhibition route with working demos and application cases from Industrial IT & AI, Start Up, and Education. Here industrial software vendors and big operators, leading companies specializing in software and systems for industry, present advanced solutions in areas such as cybersecurity, condition monitoring, big data analytics, blockchain, artificial intelligence, IIoT, industrial cloud, and augmented reality.
Completing the area is the "Focus AI" space for implementing and exploring the potential of artificial intelligence in industry.
Special initiatives
Among the many collateral activities at the fair are the SPS Italia Up Challenge whose three finalists are awarded in a dedicated event; Tech 'n go, a thematic appointment for the construction of the Position Paper 2025 structured into four macro topics: new competencies for digital factories and automation skills; sustainability paths with the support of IT/OT automation technologies; cybersecurity and data protection; and AI, big data and the impact on business models. Closing the overview is the initiative dedicated to reducing the gender gap in stem cells. SHE SPS Italia is the community that collects and disseminates stories of female mentorship in the field of industrial automation which, with the "SHE SPS Italia Award", rewards the best 4 experiences reported by exhibitors.