Markets to be explored

www.ice.gov.it The organisation ICE - Agency for the promotion abroad and the internationalization of Italian companies (under interim management) - has established a close collaboration with the magazine ItaliaImballaggio. ICE‘s network of overseas offices will provide a regular update on the development of packaging in the short/medium term in given countries. Under observation, as a priority, the area of the Mediterranean rim, the Middle East and India: a focus which aims to offer points of interest to Italian companies to develop business opportunities.
For further information on the sector contact [email protected].

INDIA
The packaging market: prospects.
According to a report published in December 2011 by the consulting firm Research & Markets, the Indian packaging industry is the sixth largest in the world, having put in a turnover of 24.6 billion dollars in 2011. It is predicted that, from here to 2016, the Indian packaging market will become the fourth in the world in terms of size, reaching a turnover of 43.7 billion dollars, with an average annual growthrate of 12.3%. In this context, the drivers appear to be the significant increase in consumer products and the development of a large organized distribution and retail. In terms of prospects for growth, consumption and production, the Indian agrifood industry is among the first in the world.
According to the survey, the per capita cost of packaging in India is about $20 a year (fiscal year 2011), a value much lower than the average value of $347.6 per capita of the top 20 markets in the world. This fact alone underlines the enormous business potential for packaging companies. Despite ongoing consolidation, the Indian packaging industry as a whole remains highly fragmented. The report also states that the flexible packaging segment expresses the fastest growthrates in the sector (+16.6% annual growth).
Source: Research & Market (http://www.researchandmarkets.com)
For further information ICE Mumbai ([email protected])

TURCHIA
The packaging market: prospects.
The packaging industry in Turkey does not generally resort to warehoused stock, but produces according to demand as it comes in. In 2010 the production volume of the packaging industry reached $8 billion and forecasts are for an increase in production, up to at least $9 billion.
The sector, which by definition covers a wide spectrum of needs - from agriculture to industrial products - in 2010 produced a quantity of packaging material standing at 5,538,000 tons. A more detailed analysis taken from a sector trade journal offers a breakdown of production figures that are eloquent: paper packaging standing at 117,000 t; cardboard packaging at 503,000 t; corrugated cardboard packaging at 1,564,000 t; plastic packaging at 1,834,500 t; metal packaging 365,500 t; glass packaging 734,000 t; wood packaging 420,000 t. Per capita consumption of packaging is in line with country’s rising living standards.It is estimated that in 2010 the per capita consumption of packaging in Turkey amounted to $109 and that this value will reach $125 in 2011. Analysts believe that in 2023 it will reach $300 per person. In general the cost of packaging accounts for a market share ranging from 3 to 5% of the total price of everyday products, rising to about 10% of the final price in the luxury products sector. The WPO - World Packaging Organisation - estimates that about 50% of production is made up of packaging of everyday products, mostly food, followed by non-food products (20-30%) and industrial products (20-30%). According to these estimates, $7.9 billion of production in the packaging sector corresponds to a turnover of $140-150 billion. In 2011 these values may touch figures between €170 and 200 billion.Source: Ambalaj Bulteni, Journal of the Turkish packaging association (Ambalaj Sanayicileri Dernegi - ASD)
For further information: ICE Istanbul ([email protected])