Henkel and Greiner Packaging win Green Packaging Award 2020
Henkel and Greiner Packaging have received a special distinction in the Eco-Friendly Company Philosophy category of the World Packaging Organisation’s Green Packaging Award 2020 for their innovative and sustainable packaging solution for Persil 4in1 Discs.
The award is well deserved given that the new plastic-cardboard packaging launched by Henkel in partnership with Greiner is made from an impressive 50% postconsumer r-PP.
The new K3®-F cardboard-plastic combination makes for a high-quality packaging solution with minimal environmental impact. It has lower weight and helps save up to 40% more plastic than the previous packaging. By incorporating 50% recycled plastic, it halves the amount of virgin material used without sacrificing functionality. The new packaging is also more effective in terms of recycling. Thanks to the innovative, patented tear-off system, the cardboard sleeve and plastic container can be easily separated and disposed of individually, making them 100% recyclable. The packaging’s lower plastic content also helps to reduce CO2 emissions.
“We have set ourselves ambitious goals for sustainable packaging and want to promote a circular economy throughout the value chain,” explains Eduardo Celada, international packaging manager for laundry care at Henkel. “The use of recycled material plays a key role in this – and the innovative packaging for the Persil 4in1 Discs is a good example of the progress we have already made towards this goal.”