Etma: the tubes of the year

The European association of tube manufacturers presents the winners of the 2014 contest. Four the categories, relating to products made of aluminum, plastic, laminate and prototypes, and a clear trend towards small sizes. Here are the winners.

Etma’s Secretary General Gregor Spengler was pleased with the quality of the entries and the decision of the jury (formed by members of the European tube manufacturer’s association) that - he states - show a tendency towards miniaturisation of this type of pack. The winning tubes make clear where the journey is heading. «Ever greater mobility is fuelling the trend towards smaller and extremely small packs. And the tube is simply perfectly placed for such applications: being stable and unbreakable, with high standards of hygiene and the best barrier properties for optimal product safety».
The winners of the 2014 Etma awards stand out for their greater ergonomy and the advantages in terms of ease of use. «Today one no longer has to forego one’s usual products when travelling. This strengthens the brand and encourages product loyalty. Furthermore, exciting designs and unbelievable print quality produce sensational appearances at the point of sale and a great brand presence».