Complete and on-the-go nutrition

The british company Huel offers customers nutritionally complete meals with a mission surrounding convenience.

Adding to their product line of Huel Powder, Huel Bars and Huel Granola, the Huel Ready-to-drink was launched in December 2018, in a practical 500 ml PET bottle developed by PET Engineering in collaboration with Gea Procomac, for the two flavours Vanilla and Berry.
The packaging design meets the brand’s two main requirements: coherency with the existing product portfolio and functionality. The first requirement was met by creating a simple shape, by choosing white to colour the preform, which is also useful to protect the bottle’s contents, and by using a full-sleeve to give the brand great visibility. With regard to functionality, the large 38 mm mouthpiece allows the bottle to be quickly used on-the-go in a practical way.

Focus on the technology. The bottle is produced at the Suiza Dairy facility in Puerto Rico with an aseptic line (aseptic blowing, filling and capping process) supplied by GEA, which includes an ABF 1.2 system and obtained the FDA LONO certificate for producing and distributing in the USA ambient temperature shelf-stable low acid beverages).
Thanks to the microbiological isolator extended also to the blower module, GEA ABF 1.2 aseptically blows preforms that have been previously sterilized with hydrogen peroxide vapor (VHP), treating simultaneously their inner and outer surfaces. The result is a single step preform sterilization process that grants a 100% process treatment monitoring and requires no rinsing water and significantly low chemical consumption. With ABF 1.2, which features continuous monitoring of each sterilization process parameter as fully automated operation cycles, the risk of recontamination of any sensitive drinks during bottling is erased.