MG2 plays a winning card at Interpack
Innovations include a new product, focus on design, and a new sales team
MG2’s participation at Interpack 2023 was a success for both the public and critics. This was mainly due to the introduction of the new Essentia capsule filler which is the result of constant research and innovation carried out by the Bologna-based company.
«MG2 has always been synonymous with innovation - says Sergio Cicognani, Director of Strategic Innovation - but it is not always easy to clearly communicate a concept that underpins the development of our designs and products. It has been achieved thanks to the parallel management of technological innovation and design. It is important to emphasize the role of our Area Managers because through them we keep constantly close to our customers in a logic of active listening, aimed at continuously improving products to meet their needs. In fact, MG2’s technological development is driven above all by the desire to satisfy the technical requirements and challenging demands from the pharmaceutical world».
Interpack was an opportunity to meet over 130 “prospects”, 60 of whom had never been in contact with MG2. The new machine has made it possible to bring them closer thanks to the important innovation represented by Essentia and its “human centered” approach in which innovation starts with a technological core and then develops into design and great attention to detail, thus returning to the logic in which man stays at the center of the technological, functional and aesthetic process.
