The right dynamics
Knowing the product and the market, a global level service guarantee, state-of-art technology: these the strongpoints of Wittenstein that offers machine builders tailor-made motion control systems.
«We “landed” at Ipack-Ima straight after an international meeting wich involved all Wittenstein offices, during which we updated on the main sectors for our products, we rated the requirements of the same and laid the basis for future developments».
Edoardo Pizzolato, Wittenstein area manager, thus confirms the propension of the German company towards customized solutions (epicycloidal reduction units, electromechanical drive systems, servosystems and brushless motors) and continues:«On the one hand we have to listen and on the other we have to pinpoint new solutions to existing problems, so as to be able to tackle a technological and applicative field in perpetual motion applying an innovatory approach. In primary packaging, for example, new demands continue to arise in the wake of the standards governing food contact, while the machine builders, for their part, are strenuously looking for greater speed and efficiency.
Concretely, he who manages to pack more products per minute, without production waste or flaws, wins, hence fielding the automatisms needed to guarantee the dialogue between the various parts of the machine: the final objective is not speed as an end in itself, but a movement that all told is fast, accurate and repeatable».
Provide value - Packaging constitutes one of the main applicative sector markets of Wittenstein’s products at European level («in Italy it is the most important one») due to the high technological level achieved by the machine builders that, today more than ever, set their sights on this type of excellence to stand out from their emerging competitors.
«An excellence that commits the entire industrial goods production segment - marketing manager at Wittenstein SpA Marina Susana points out - and hence requires a componentry of the same level. This is not only demanded by the packaging industry but also by the producers of the goods to be packed. For this reason, along the supply chain transversal demands emerge: the manufacturing sector needs suppliers structured in such a way as to be able to guarantee, right across the world, a broad and varying array of services, that start from presales consultancy and reach post sales assistance, going by way of the fundamental chapter of JIT supply of components (and the technician) in the event of a break-down.
Today the supplier must aboveall be reliable at all times and throughout the world, taking on and solving the customer’s equipment problems as if they were his own».
It is important to note: in order to grow, the packaging machine builder must also be able to serve the demands, varied as they are, of the dynamic areas of the planet, from South America to Turkey, from India to China. The latter country, in particular, is also growing in quality, to the point where today the difference between a high profile Chinese offer and an Italian or German one essentially regards the market approach: the oriental company goes for the lowest price while the western one puts the onus on consultancy, engineering and all-round assistance that, we are convinced, are worth a lot more. To the point of even making us interesting in the eyes of the globalised oriental companies…».
