Valeo Foods to acquire Kettle Food from Campbell Soup

Campbell Soup has agreed to sell its European chips business, including UK-based Kettle Foods and Netherlands-based Yellow Chips BV, to Irish company Valeo Foods for approximately €73 million.

The operation is expected to increase the Dublin-based company’s sales by €115 million to a total of more than €965 million.

Based in Norwich, UK, Kettle Foods makes hand-cooked crisps, popcorn, rice snacks and vegetable-based chips under the brands Kettle Chips and Metcalfe’s, while Yellow Chips produces private label snacks. This is Valeo’s thirteenth acquisition in nine years.

The group owns brands such as Rowse Honey, Barratt, Jacob’s, Fox’s Glacier Mints and Balconi. The transaction is expected to be completed by the first quarter of 2020.