Opinions

  • Value according to the customer-consumer and the customer-distributor

    Understanding the differences is critical to business success. In issue 11-12/2011 of ItaliaImballaggio we introduced the concept of  “value for the customer" and we stressed the importance of the same as a strategic element to be considered when developing a company's business policy.
  • A good start

    Acceleration by Stefano Lavorini
    I have made up my mind. I will let others speak for me: a lot has already been said, and well said. In the words that follow, there is a lot of what lies within me. Paradoxical the fact that - befitting to a common asset - it has been hard to attribute the writing  to a given author (even if it draws its inspiration from the poetry of Walt Whitman).

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