Nestlé invests in Eureka! for green packaging

Nestlé’s commitment to sustainable packaging has found fertile ground in Italy with a €5 million investment in the Eureka! Fund venture capital fund managed by EUREKA! Venture SGR.

The aim of the investment is to support Nestlé’s efforts to make 100% of its packaging recyclable or reusable by 2025 and to reduce the use of virgin plastics by a third over the same time period. Significant results have already been achieved in Italy, with 97% of all packaging produced by Nestlé in Italy being recyclable.

The collaboration between Nestlé and the Eureka! fund will focus on the search for technologies and solutions in some crucial areas of the Group’s sustainability strategy, such as packaging innovation, increased adoption of recycled plastic for food use and the development of technologies capable of increasing the effectiveness of materials sorting and collection, thereby improving the quality and quantity of the recycling processes.

“Eureka! Fund I - Technology Transfer” is a fund specialising in technology transfer that focuses on investments in Advanced Materials and more generally in applications and technologies related to materials science and engineering. The fund mainly invests in the early stages of development of initiatives based on technologies with high market potential proposed by teams of excellence or by start-ups linked to the country’s top universities and scientific research centres.