Marketing and industry

 
FOOD AND BEVERAGE Structure and market trends. Focus on packaging of food products.

Presented Nespresso’s global Ecolaboration program for sustainable production and social responsibility. The Italian partners committed to the project, the specific objectives and the paradigm of sustainability, read as an asset to be further developed.

Unipro and the sector’s good prospects: turnover touching 9 billion euros (+4.4%) despite the recession and an acknowledgement of the keen entrepreneurship of the younger generations.

FROM A TO Z Packaging design as a point of encounter between functionality, taste, technology and communication shows its full force in the applications of the cosmetics sector. We report some of the ideas and suggestions for packaging from PCD and ADF 2012, with some forays into the food sector.

The Cuki projects. Reduction of material for cardboard packaging and practical help
to the Food Bank that with "Cuki save the food", redistributes surplus food.

ETHICAL DESIGN Fine ideas, simple and elegant, innovative but feasible at the same time, faithful to a design process that revolves around the ethics of responsibility ... And perhaps for this reason, capable of positively influencing our ways of being consumers/citizens. Suggestions from the show "Responsabilmente" and an invitation to consider the quality, values and contents of a form of…

FACTS AND FIGURES According to an initial balance on activity for the year 2011 the Italian glass packaging production sector has put in a good showing: export figures, linked to the performance of certain foodstuffs, are encouraging, but the Italian domestic market also put in a good performance.

Acceleration by Stefano Lavorini
Ours is a difficult world. A world in which even our fears have changed, and changed for the worse. This the sense of the talk given by professor Paolo Legrenzi which closed the proceedings of the fourth edition of the Economic Packaging Conference (Venice 30th and 31st May) organized by the Istituto Italiano Imballaggio in cooperation with Conai, the Italian…

Acceleration by Stefano Lavorini
Question and answer session with… Gianmario Ronchi

Understanding the differences is critical to business success. In issue 11-12/2011 of ItaliaImballaggio we introduced the concept of  “value for the customer" and we stressed the importance of the same as a strategic element to be considered when developing a company's business policy.