Paper: creative synergy

Milan, 23 July, Aspria Harbour Club. Polyedra and Arjowiggns Creative Papers highlight their strategic partnership in graphic arts, emphasizing the current state of the market, at an event dedicated to printers, creatives and marketing managers from various concerns, customers and prospects.

As stated by Simone Medici, managing director of Arjowiggins Italia and sales & marketing head of its Creative Papers division for Southern Europe and Turkey, the strategy of the producer of creative supports and natural, eco-sustainable innovative paper cannot be easily disentangled from its alliance with such an outstanding distributor as Polyedra.

The event’s guest of honor, ready to collect signatures from attendees in its prestigious guest book, was the “Paper Book”, a volume recently presented by the French group which, over 300 pages, gathers International Standards for Creative Papers: a valuable guide for designers and creatives, useful on every continent. For its part, Polyedra renewed its commitment to guaranteeing the market a prompt and competent service that focuses on specialized and professional consulting. With a turnover of 168 million euro, 12,000 customers and 100 expert agents, the partnership with Polyedra proves once again the ace up Arjowiggins Creative Papers’ sleeve.