Ferrero Group acquires protein snack company Power Crunch

Global sweet-packaged food company Ferrero Group has announced it has signed an agreement to acquire Power Crunch from Bio-Nutritional Research Group, Inc. Founded in 1996, Power Crunch has seen strong growth recently driven by its portfolio of popular protein snacks, including a variety of wafer bars as well as high-protein crisps, which launched in 2024.

We're thrilled to welcome Power Crunch to the Ferrero family and our ever-expanding portfolio of products in the U.S.," said a. Michael Lindsey, President and Chief Business Officer of Ferrero North America - The quality craftsmanship and thoughtful investment Ferrero applies to our portfolio has driven our success across categories. We look forward to applying the same formula to the better-for-you category, starting with the distinctive products produced by the exceptional Power Crunch team.

As part of the transaction, Ferrero will take over an office site in Irvine California, with approximately 50 employees joining the Ferrero Group in North America. 

Power Crunch joining Ferrero is an amazing opportunity - said Kevin Lawrence, Power Crunch Founder and CEO - The company's commitment to quality and ambitions in the better-for-you snacks category will help bring Power Crunch to more consumers than ever before.