Marketing and industry

Reed Exhibitions Japan Ltd presents the third edition of this international beauty fair, the only one of the Japanese industry and gateway to the world’s second largest market for cosmetic products.

«Every journey begins with the exciting challenge of imagining what lies ahead».
How is the relationship between brand and consumer changing? What factors are influencing the evolution of the paradigm in this sense? And what actions need to be taken in order to face a future that is looking to be radically different in terms of the development, production, distribution and communication a…

SNAPSHOT OF A SECTOR A balance of activities and values of packaging destined for the various forms of pharmaceuticals in Italy.

Marchesini Group is now 40 years old and celebrates by opening the gates of its Pianoro works. A showroom, a museum that tells the history of the company, routes that show the new organization of production and many, many machines. Numerous the visitors, including the 150 sector operators that came by plane during Interpack, and great optimism in the words of President Maurizio Marchesini:…

New paradigms People who think of people, who design a product capable of entering the life of each and anyone of us, and aboveall, capable of remaining there. The new frontier of the cosmetics market is “sharing”: the sharing of a dream - that illuminates many personal “I-worlds” - but also, first and foremost, the sharing of competency and culture, in order to multiply the potentialities that…

PRODUCTION AND TRENDS Daily hygiene and personal wellness products are indispensable, even during a prolonged crisis. Indeed, the production output of the manufacturers belonging to Cosmetica Italia has grown by 2.6% during the last year, and although the trend shows a few contractions, high growth potential persists. Numbers, choices and trends in the use of packaging follows. Plinio Iascone

Five the winners of the competition promoted by Istituto Italiano Imballaggio. This year’s theme was Quality Design and, not by chance, organized in cooperation with the Scuola del Design of Politecnico di Milano. The awards ceremony during the Milan Design Week “Fuorisalone”.

In the month of February, based on interim figures, the Italian food sector registered a drop of -0.2% on the same month the year previous, and Italian industry as a whole showed, compared to February 2013, a +0.4%, both in interim figures as well as in the exact number of days reading.

Levissima (Sanpellegrino Group) is among the 137 virtuous companies awarded in the fifth edition of Regione Lombardia’s 2013 “Best Practices” Social Responsibility review.

TREND The European population is getting older and older, generating a growing demand for special products and services, and suitable packaging. The analyses made by Asia Pulp & Paper and a study carried out by the Italian Pharmaceutical Agency AIFA. By Tristan d’Avezac de Moran

The independent company Aventics has been created from the Pneumatics division of Bosch Rexroth: for the first time a big player in the sector has reinvented itself completely, fielding a new structure dedicated exclusively to the pneumatics business.

Steel and aluminium packaging is ideal for food products, offering the longest shelf life, guaranteeing room temperature storage and protection against contaminants. And they can be recycled ad infinitum. Rio Mare is a case in point  (www.riomare.it, Bolton Alimentari).

Eataly was the first  high quality Italian agrifood  and restaurant & catering operator to opt for Mater-Bi® biodegradable and compostable carrier bags and disposable kitchenware (cups and cutlery) and today confirms its environmental record by also adopting bioplastic bags for its Milan fresh produce salespoint.

The Australian Consul General, Mrs Simone Desmarchelier, paid an official visited last February to Nordmeccanica - the Piacenza based manufacturer of machines for the production of flexible packaging.

At the end of February the Istituto Italiano Imballaggio organized two study days on plastic and cellulose packaging.

Italian fine food meets the world of distribution for both Italy and abroad. A year off from Expo 2015, the international food business community will be rendezvousing at Parma 5-8th May, “hosted” by the 17th edition of Cibus, where important changes are prospected.

Two months from the start (day of writing, Ed), the fourth edition of the industrial automation fair organized yearly at Parma by Messe Frankfurt Italia, is already seen to be on the increase, with a +18% of exhibitors.

The exhibition and conference dedicated to vision and ID solutions for industrial traceability and logistics applications, organized by EIOM in conjunction with the ninth Food Industry Technology mcT is now back in its second edition.

... light can come in a spraycan? And what about the dispenser for explosives? And the compressed aerosol, the syphon for condiments, the dye applicator? The ADF Awards where technology, marketing and the imagination ran riot at the  latest  Oriex fair-conference.

Italians are not foregoing on purchasing cosmetics, essential for daily hygiene and personal well-being, but are moving towards cheaper price ranges or towards better value for money: this is why the value of the cosmetics market has decreased slightly, but not the volume of products sold.