Marketing and design

Original and innovative the new marketing campaign of the Italian consortium Melinda, which has chosen to “put the face” of 1,000 growers on 3.2 million packs of apples, each with a personalized message.

A new, highly recognizable pack for Natura Buona juices (100% juice and zero added sugar, zero preservatives and zero dyes): thanks to a clean and essential communication, easy to read and immediately understandable, the new graphic design is able to transmit the pluses of the product at first sight.

The entry into the SIT Group of ACM, a Lombard company specializing in UV-led flexographic printing and digital printing, as well as in the production of flexible packaging for the food, cosmetic and pharmaceutical industries, was confirmed at the end of July.

Designed for sustainability-oriented luxury brands, Metsä Board (Metsä Group) offers at Luxe Pack 2019 the new FBB range of folding cartons: five high-quality products with carefully selected specific properties that offer additional opportunities to reduce basis weight while maintaining the premium aspect of the product.

The Polish company Polipack brings cosmetic packaging into a new dimension.

Reflections on the design of good packaging, but also on the skills needed  to solve problems of form and communication. A contribution from the IED - European Design Institute of Milan, which launches a postgraduate course.  Fabio Bignardi

Green Heart. Scandolara is a trendsetter in the “sustainability” field, and in 2009 won the Packaging Oscar for an innovation considered the “perfect synthesis of image and respect for the environment”.

Salvatore Ferragamo has selected the mastery of Bolognese packaging company Industrialbox and the high quality of Sappi’s Algro Design to create the packaging for its new women’s fragrance, Amo.

The disruptive power of issues related to the circular economy requires facing challenges of change, certainly not easy to overcome.

A paper packaging company for luxury packaging committed to improving its sustainability strategies, Icma Sartorial Paper proposes Rinascimento, a circular economy service that transforms the cellulosic waste of companies into creative recycled papers to be reused for their packaging projects.

Recoaro mineral water presents Vanity, a new glass bottle for the HoReCa channel: tthanks to a complete restyling inspired by the refined aesthetics of the twenties, the vintage elegance of the new concept is a tribute to a tradition capable of dialoguing with modernity, which reaffirms the strong historicity of the brand, emphasizing at the same time the innovative spirit of a dynamic brand in…

How has digital printing entered into paper converting and how has it helped to better meet the needs of buyers? We asked some companies that chose the Italian luxury packaging fair to reveal product innovations and market visions. Cristina Rossi

Focus on sustainability for the 2019 edition of the now historic Italian Packaging Oscar, the contest organized by Packaging Meeting, and promoted by the Italian Packaging Institute in partnership with Conai.

 A book by Piero Capodieci Edizioni Ambiente, October 2018

The winners of the 2019 Accademia del Profumo award were revealed on May 14 at Milan, in the elegant setting of the Palazzo Mezzanotte. The prestigious event, now in its 30th edition, renews its mission every year: enhancing and promoting the culture of perfume, promoting the development of the industry in Italy.

Focus on the market and types of coffee and tea packaging, products that belong to the large “beverages” area.

The “Frutta e Vai!” line is in line with current trends, launched by Valfrutta for the horeca channel, which respects the expectations of consumers’ well-being and health who accustomed to out-of-home consumption (as the naming suggests).

With a score of 72.5 points, Acqua Minerale San Benedetto is the company with the highest reputation of all non-alcoholic drinks, excluding coffee.

For Zardetto, a producer of Prosecco Conegliano Valdobbiadene well-known in the United States, RobilantAssociati has studied a striking and daring brand identity, which perfectly expresses Zardetto’s positioning as “The Game Changer” suited to forefully emerging on the American market, accustomed as it is to particularly modern style codes.

Market trends and types of packaging related to detergents, laundry soaps, washing adjuvants, environmental disinfectants and disinfestants, waxes, car care products, environmental deodorants ...