Marketing and design

Since 2018, the Research, Innovation and Packaging Development experts at [comfort zone] have been working to optimize the primary packaging of the best-selling references of its Sublime skin, Hydramemory, Remedy and Renight facial lines.

The classic hangar is replaced with a monoclip hangar that, with a simple manual adaptation, allows consumers to reuse it as a hanger or pincer/clip.

"Zero waste" in the packaging of food products with the recyclable packaging Ge0 Pack, whose eventual residues in the recycling stream are completely biodegradable, so as not to create waste. Thanks to the materials made with patented systems, it guarantees a reduction of over 56% of plastic and 15% of CO2 emissions.

Made of paper, the INSacco salad bag combines high technical performance, better ergonomics and environmental sustainability in a totally new shape. The revolution lies in the shape: open on two sides, it acquires a rhomboid shape that is perfect for the salad product and totally user-friendly for the consumer and the operator

Promoted by Istituto Italiano Imballaggio, and managed by Packaging Meeting Srl, the BEST PACKAGING contest has been revamped: it is in fact the Ethical Packaging Charter Foundation that has signed the competition, which for over 60 years has rewarded innovation in packaging.

Model of circular economy for the world of cosmetics, the Eticpack project features the production of bottles and jars with a post-consumer polymer, obtained from recycled polypropylene.

The commitment to adopt sustainable packaging declared on product labels convinces Italian consumers, leading to an increase in sales. This is confirmed by the data collected by the eighth edition of the Immagino Observatory of GS1 Italy, of which we report an extract.

Lumson has chosen to head down the road of sustainability. The company increasingly invests in processes that optimize resources to achieve the most ethically and economically sustainable solutions.

The new 200 ml Tetra Crystal® brik from Valfrutta for the vending channel contains more paper and less plastic and aluminium.

Always attentive to environmental sustainability, Valmatic has developed a new range of thermoformed paper containers.

Zuivere Koffie collaborated with Metsä Board - leading European producer of premium fresh fibre paperboards - and with the converter, Remmert Dekker Packaging, in order to create a packaging capable of drawing the attention and supporting the special story of its new range of organic coffee: the first one in the world roasted in a prison.

At Guala Closures, the development of innovative and sustainable closures has led to the Blossom™ range.

The Tetra Pak Index 2020 (13th edition) investigates the relationship between food safety, environment and global pandemic.

With a calendar full of physical and digital initiatives, Accademia del Profumo continues to promote the culture of fragrance, building synergies between the enthusiasts and the actors of the supply chain: from industry to brands, from media to retail. Among the most eagerly awaited events, the historic Award, which in 2021 proposes interesting new features: the “Ambient Fragrance” category and…

The Italian cosmetics industry is reacting with determination to the crisis situation imposed by the global pandemic. In spite of the undeniable drop in turnover, the sector remains in fact a flagship of the national industrial system. This is testified by the preliminary 2020 results obtained from the economic survey of Cosmetica Italia.

Boundless quality with KPS SX+. Luxoro presents Kurz’s recent development of a cold transfer product that is so flexible that it can be adapted to all kinds of applications: a decisive step forward in terms of application, both compared to previous solutions and those of its competitors.

It took Anna Paola... that Anna Paola Cavanna who, after having renewed and revitalised the Italian Packaging Institute, in her second term as President wanted to make the Ethical Packaging Charter Foundation project a reality, with enthusiasm and courage. Here is what has happened, what is about to happen and, rest assured, will happen.

As part of the Brand Revolution Lab* initiative, the packaging for the Acetomodena White Condiments line was born from the collaboration between the Lateral Creative Hub agency and O-I Glass (world leader in the production of glass packaging). 

In the Anagni plant in Lazio, Alpla Group  has invested over five million euros in an extrusion plant for recycled PET suitable for foodstuffs, obtained from post-consumer PET bottles.

Il progetto AG & Co KGaA’s Social Plastic Ecosystem di Henkel, in collaborazione con Plastic Bank, ha conquistato il Diamond Award, la più alta onorificenza dei Packaging Innovation Awards 2020 by Dow.